SOAK is an innovative architecture and design studio lead by Alastair Selven (ARB RIBA). 




Our design process at SOAK follows four core principles: 
SOAK, IMMERSE, ABSORB, and BATHE.



SOAK - Atmosphere
We craft places by meticulously considering light, texture, sound, and materiality, to result in atmospheres that resonate deeply with those who inhabit them. Every detail is purposefully chosen to contribute to a holistic sensory experience.

IMMERSE - Narrative
We believe architecture should immerse individuals in a narrative that blends the nature of the place with the personal stories of its users. We weave together the history, culture, and aspirations of the site with the ambitions and experiences of our clients, creating environments that resonate with meaning.

ABSORB - Collaboration
We closely collaborate with clients to bring their visions to reality. By absorbing diverse perspectives, we ensure our designs are enriched by collective creativity and deeply responsive to unique needs.

BATHE - Contemplate
Rooted in a deep appreciation for craft, we create timeless spaces with thoughtfully executed details and an intimate understanding of materials. We have an absolute commitment to sustainability by using natural, breathable materials, avoiding high embodied carbon, and considering the entire life cycle of a building

SOAK
133a Rye Lane
London
SE15 4BQ



SOAK is an architecture and design studio at the intersection of daily life and craft.